Tony Guerra: overtones records

From Venezuela to the world’s most iconic clubs, Tony Guerra’s journey is that of an artist without limits—an explorer in search of new forms of expression. His name already echoes across high-caliber festivals like Resistance, Dreambeach, and ADE, where every set is a statement of principles: relentless energy, rhythms that transcend consciousness, and an unbreakable connection with the crowd.

With over a decade of experience, Tony has made evolution his signature. He doesn’t just follow trends; he creates them. Since breaking onto the scene, he has been recognized with multiple Pepsi Music Awards, including Best Electronic Music Album and Best House/Techno Artist, solidifying his status in the industry. But his success isn’t measured solely in trophies—platforms like Spotify and Apple Music have seen him dominate the charts, while legendary clubs such as Fabrik in Madrid, Hi Ibiza, and Club Space in Miami have witnessed his magnetic presence behind the decks.

Beyond his role as a performer, Tony is a strategist with a clear vision for the future of electronic music. He founded Overtones Records, a label and platform that not only amplifies his sound but also nurtures a new generation of artists. His work ethic is unwavering, his desire to innovate inexhaustible. From the depths of the studio to the intensity of the stage, his commitment to music is absolute—reflected in a discography that balances technical precision with a unique sonic sensitivity.

In this interview, Tony Guerra shares his global vision for Overtones Records, a brand that is gaining momentum in Europe, with a strong presence in key cities like Barcelona, Madrid, and Amsterdam. For 2025, his strategy focuses on establishing Overtones as a leading force in authentic, cutting-edge electronic music, fusing his Latin roots with global trends. Through collaborations with local artists and unique experiences, Overtones is solidifying its identity while continuing to conquer new markets.

Overtones is not just a record label; it’s a cultural movement expanding its reach into fashion, education, and sports. Without a doubt, Tony Guerra and Overtones are set to take over the world—and we’re in the front row to witness it.

"Overtones has solidified its presence in Europe in 2025 with a clear and meticulous strategy. More than just geographical expansion, the goal is to create a lasting impact on the music industry. The strategy is built on three fundamental pillars: establishing itself in key cities, strengthening alliances with local artists and producers, and offering innovative concepts that redefine the sonic experience. Cities like Barcelona, Madrid, and Amsterdam have become epicenters of this evolution, where the label not only adapts but actively contributes to the transformation of the electronic scene. Through collaborations with influential clubs and strategic brands, Overtones reinforces its identity as a benchmark of avant-garde and authenticity."

The strategy described moves away from traditional expansion, aiming for a lasting influence within the music scene. By focusing on key cities like Barcelona, Madrid, and Amsterdam, Overtones is not just seeking to place itself on the map but to leave a significant mark on the evolution of European electronic music. Its approach—collaborating with local artists and actively integrating into the scene—emphasizes a desire to be part of the transformation rather than just an observer.

"However, the goal is not simply to be part of the movement, but to steer its course. The label represents a philosophy of connection and change, not a reaction to fleeting trends but a driving force of innovation. Its identity is enriched by the cultural wealth of Latin America, and its purpose is to project it onto the world. 2025 marks the beginning of a global transformation in which Overtones emerges as a key player, integrating cultures, sounds, and audiences in an unprecedented way."

The philosophy and artistic vision of Overtones, as expressed in the text, reveal a constant pursuit of innovation and cultural connection. Guerra emphasizes that the label does not simply follow trends but becomes an agent of change—an essential force shaping the industry's trajectory. Drawing strong inspiration from Latin American roots, Overtones seeks to project a unique vision globally, blending different cultures, sounds, and audiences into a cohesive movement. This bold approach reinforces the idea that Overtones has an aspirational impact—a fusion of cutting-edge artistry and authenticity that could redefine the music landscape in the coming years.

"What sets the label apart in the European context is not just its sound, but its redefinition of the club and festival experience. More than a record label, Overtones presents itself as a movement that transcends categories, striving for an immersive and multisensory experience. Each event is conceived as an emotional journey, where the connection with the audience goes beyond music and is rooted in authenticity. On every dance floor, the label becomes a space for expression and celebration, where energy and rhythm merge in a one-of-a-kind way."

More than just a label, Tony presents Overtones as a movement that aims to create an immersive and multisensory experience, where the connection with the audience is emotional and authentic. This vision extends beyond music, crafting an atmosphere in which the crowd’s energy and rhythm fuse to create unrepeatable moments. This innovative approach is key to standing out in a highly competitive market like that of European clubs and festivals, where the overall experience is just as important as the sound itself.

"One of the biggest challenges of this expansion is maintaining the underground essence without compromising global visibility. The key lies in artistic consistency: preserving the passion and genuine commitment to music that gave birth to Overtones. The concept of 'underground' varies depending on cultural context, but what differentiates the label is its multicultural identity and singular approach to electronic music. The expansion is not just about reaching a wider audience but doing so with a clear direction, always respecting its roots. Every event, release, and collaboration must reflect this philosophy and reinforce Overtones' authenticity."

Guerra highlights the importance of artistic consistency, emphasizing the need to preserve the label’s underground roots while keeping sight of the goal to reach a broader audience. This tension between expansion and maintaining authenticity is a challenge that many labels and artists face, and the way Overtones navigates this duality could be crucial to its long-term success. Its multicultural identity and unique approach to electronic music are the elements that allow it to stay authentic while expanding into new markets.

“2024 was a crucial year for the label, with events in some of the most influential cities in the global electronic scene. One of the most significant milestones was the closing party at Miami Music Week, marking a turning point in its trajectory. The atmosphere at 1800 Lucky in Wynwood was electrifying, with over 2,000 attendees moving in unison and attracting the attention of major brands.”

The closing party at Miami Music Week and the sold-out shows in key cities are clear proof of the impact that Overtones has had on the global electronic scene. These successes reflect not only the growth of the label but also its ability to create experiences that draw massive crowds without losing its essence.

“The label achieved sold-out events in competitive markets such as New York, Isla de Margarita, and Madrid, further solidifying its position in the global scene. 2025 is shaping up to be a year of even greater expansion, with an Ibiza residency as the next step in its evolution.”

The idea of an Ibiza residency in 2025 feels like the natural next chapter in Overtones' incredible journey. It’s an exciting step that firmly establishes its place at the heart of the global scene, proving that the brand continues to grow and touch audiences worldwide.

This achievement highlights how well its approach has worked and certainly invites us to envision even more vibrant moments and future expansions—always with music and experience at the core, staying true to the genuine essence that guides its path.

“When selecting new talent, Overtones prioritizes quality and timelessness over the immediacy of a club hit. The music must transcend the moment and remain in the audience's memory.”

Tony’s approach to discovering new talent reflects a deep and thoughtful vision that goes beyond the pursuit of instant hits. I love how he emphasizes the importance of authenticity and timelessness in the artists he chooses for Overtones.

It’s not just about creating a hit for the moment but about leaving a lasting imprint that resonates with audiences on a deeper level. This mindset reveals a true passion for artistry and a commitment to quality, allowing the label to grow organically and authentically.

The idea of expanding Overtones beyond music is fascinating and showcases a creative mind constantly seeking new ways to influence and connect with the world. The concept of an Overtones House that brings together music, fashion, education, and sports is incredibly inspiring.

“The future of Overtones is not limited to music. As the label’s director, I envision an expansion into other creative industries, such as fashion, education, and sports. The idea of an Overtones House aims to integrate these disciplines, providing a space for talent development and professionalization within the industry. Additionally, social commitment remains a central part of its identity. Through its foundation, the label continues its work in underprivileged communities in Caracas, promoting a positive impact that extends beyond music.”

I love that social commitment is also a core part of the label’s vision, especially with the work they are doing in Caracas. It’s inspiring to see that despite its growth and expansion, Overtones remains focused on making a positive impact beyond the stage and beyond sound.

“2025 will be marked by innovation and groundbreaking projects. Collaborations with artists like Francisco Allendes, Malone, and Andruss will be a turning point in my career. Additionally, on a personal level, this year will be especially meaningful with the arrival of my first child—an experience that brings a new perspective and energy to my creative process. Music remains the central axis of my life, and every project reflects this new stage.”

The blend of professional projects with such significant personal milestones, like the arrival of his first child, creates a genuine emotional connection, making his vision and work feel even more intimate and real.

"The decision between working with major labels or maintaining independence within Overtones comes down to a strategy of balance. Large record labels offer visibility and validation—essential elements at certain points in a career. However, Overtones represents my creative vision materialized. This balance allows me to leverage the best of both worlds: the global reach of major labels and the authenticity of carving my path."

That idea of not having to choose one or the other but instead integrating both elements seems like a mature and strategic way to navigate the challenges of the music industry. It’s an approach that allows him to stay true to his creative vision while expanding and reaching new audiences.

2025 will be a year of reinvention—something crucial in electronic music because everything evolves so quickly. But what I appreciate is that it’s not just about following trends; it’s about exploring new forms of expression while staying true to what defines him as an artist.

"Sound evolution is a constant, and 2025 will be a year of reinvention. Electronic music changes rapidly, and as an artist, my goal is to explore new forms of expression without losing the essence that defines my identity. This year represents a sonic exploration that not only fits into the current scene but also opens new artistic possibilities."

That’s what truly keeps his music fresh—he doesn’t settle for what’s trending but is always seeking new ways to innovate.

The influence of Latin electronic music on the global scene has gained significant momentum in recent years, and Tony Guerra recognizes this brilliantly. For a long time, Latin music was mostly associated with a regional context, largely confined to Latin America and, to a lesser extent, Latino communities in other parts of the world. However, the growing incorporation of these rhythms, sounds, and techniques into electronic music has led to a unique fusion that transcends borders. Artists and producers from around the world have adopted elements of Latin music—from its vibrant rhythms to its signature melodies and vocals—bringing them to life in the electronic space.

"The influence of Latin electronic music on global dance floors is undeniable. It has evolved from a regional phenomenon into a fundamental element of contemporary electronic music. DJs and producers from diverse backgrounds have integrated these elements into their sets and productions, reflecting the richness of our culture. In every performance, I carry this identity with me, blending the passion and rhythm of Latin music with the energy of global electronic sounds. At the end of the day, music is a universal language, and Overtones is its translator."